To Whom It May Concern

French Shampoo? I'll Pass, Thank You

Okay, this isn't going to be a hit on the French for their world views, even though I don't think the French have won a war in more than a thousand years, if ever. No, this is about when I go out to buy shampoo, and I'm reading over the directions (because, "rinse, lather, rinse, repeat", can be a difficult combination to remember), and I see that the directions are also written in French. Now, one could conclude that Biolage is being sold in the finest beauty parlors in France, but I ask you this: have you ever been to France? Do you honestly think French women ever use beauty parlors, or showers? Okay, perhaps I'm being harsh, it does rain in France and that would technically be akin to a shower, but non the less, that's not really the point I'm trying to make here.

Are American consumers so stupid that they hear someone talking in a French accent on television, or reading the bottle of shampoo or face moisturizer and seeing it in French, and think to themselves "WOW, the beautiful women in France are using this, it must be wonderful stuff!!!". I figure these people should probably take a trip to France, and have a look for themselves at the 'beautiful french women'. Of course, if they do this, they will realize immediately why women's razors don't come with any French writing on them.

Now, one could argue that these products are included with French writing in order to market in Montreal, Canada. Now, seriously though, if this were the case why wouldn't there be directions written in Spanish, seeing how the market of hispanics within the United States is a MUCH larger demographic. No, the French directions on many health and beauty products are an idiotic ploy by companies in the United States aimed at ignorant consumers who have some view of France as a "Land Of Supermodels" when in fact it's more truthfully "Land Of A Thousand Sasquatches!!".